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LE.SAL + CO. — formerly NYC BAGEL
SAME TEAM. SAME VALUES. SAME BAGELS.
Just a new name that reflects where we’re going next.
NYC BAGEL is now LE.SAL + CO.
Why the name changed
NYC BAGEL began in Sarajevo as a single location built around New York–style bagels, specialty coffee, and a slower, more intentional start to the day.
As the concept grew, so did the vision behind it. What started as a place became a broader idea — one that wasn’t tied to a single city name, but to quality, craft, and community.
LE.SAL + CO. is the natural evolution of NYC BAGEL. The name changed, but the people, the products, and the standards remain exactly the same.
As featured in:
https://bonjour.ba/lifestyle/gourmet/nyc-bagels-sarajevo-bih-lesalco
What hasn’t changed
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The same team behind the brand
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The same New York–style bagels
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The same specialty coffee standards
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The same Sarajevo home base
What has evolved
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A name not tied to one city
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A broader, more flexible brand identity
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Space for multiple café concepts
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A foundation for future growth
From NYC BAGEL to LE.SAL + CO.
LE.SAL + CO. carries forward everything guests loved about NYC BAGEL — just under a name that allows the concept to live in different places and formats.
Sarajevo remains our home base and testing ground, where every detail is refined before it goes anywhere else.
If you knew us as NYC BAGEL — you already know LE.SAL + CO.
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