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LE.SAL + CO. - formerly NYC BAGEL
SAME TEAM. SAME VALUES. SAME BAGELS.
Just a new name that reflects where we’re going next.
NYC BAGEL is now LE.SAL + CO.
Why the name changed
NYC BAGEL began in Sarajevo as a single location built around New York–style bagels, specialty coffee, and a slower, more intentional start to the day.
As the concept grew, so did the vision behind it. What started as a place became a broader idea - one that wasn’t tied to a single city name, but to quality, craft, and community.
LE.SAL + CO. is the natural evolution of NYC BAGEL. The name changed, but the people, the products, and the standards remain exactly the same.
As featured in:
https://bonjour.ba/lifestyle/gourmet/nyc-bagels-sarajevo-bih-lesalco
What hasn’t changed
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The same team behind the brand
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The same New York–style bagels
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The same specialty coffee standards
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The same Sarajevo home base
What has evolved
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A name not tied to one city
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A broader, more flexible brand identity
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Space for multiple café concepts
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A foundation for future growth
From NYC BAGEL to LE.SAL + CO.
LE.SAL + CO. carries forward everything guests loved about NYC BAGEL, just under a name that allows the concept to live in different places and formats.
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Sarajevo remains our home base and testing ground, where every detail is refined before it goes anywhere else.
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If you knew us as NYC BAGEL - you already know LE.SAL + CO.
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