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Beautiful LE.SAL+CO. formerly NYC BAGEL stylish bagel shop and cafe.

Bring Modern Café Culture to Your City

Boiled. Baked. Better.

5-ingredient, additive-free bagels.
A system engineered for high margins.

Thoughtfully designed spaces. Fresh, elevated flavors. A brand built for the world.

Why LE.SAL+CO.

A Global Café Brand in the Making

Why LE.SAL + CO.? Because our model works — beautifully.
 

Our average profit margin is 23.5%, compared to the restaurant industry’s typical 3–9%. A focused menu, low waste, and high guest demand make the system exceptionally efficient.

 

We are a clean-label brand. Our bagels are made fresh every morning using only five simple ingredients — no additives, no preservatives, and no added sugar. Ever.

 

LE.SAL + CO. is redefining modern bagel culture with clean design, intentional flavors, and a warm café experience inspired by New York and shaped by European sensibility — supported by a financial track record that proves the model’s success.

 

With a streamlined menu, clear systems, and a recognizable brand identity, we are now opening select markets to franchise partners who share our vision for modern café culture.

WHAT WE OFFER:

Design-Led Spaces

Premium Food Standards

Calming interiors, soft tones, and minimalist architecture that guests love to photograph and share. 

Freshly prepared bagels, signature spreads, and a menu engineered for consistency and daily production. Our bagels are crafted using a proven, classic method — slow fermentation and boiling — delivering unmatched flavor with only five clean ingredients. No additives, no preservatives, no added sugar. A premium product built for consistency and daily production at scale.

Distinct Brand Identity

Operational Simplicity

Proven Café Model

A recognizable aesthetic, a modern voice, and a visual system that stands apart in the global café landscape.

Tight menu, efficient production, low waste, and systems designed to be teachable and repeatable.  

High guest satisfaction, consistent reviews, strong repeat business, and operational systems ready to scale.

BY THE NUMBERS: 

23.5% profit margin

5 clean ingredients

Margins 3–4× the industry norm

0 additives

1 flagship café

4.7–5.0 Google rating

High repeat customer ratio

* Results vary by location, market, and operational excellence.

We keep things simple — the way great food should be. Our bagels are made fresh every morning using only five ingredients, that’s it.
No additives, no preservatives, no added sugar. Just honest, clean ingredients and slow-fermented dough that delivers real flavor.

What Makes
Our Model Work

A Café Concept
Designed for Scalability

Built for Guests. Designed for Operators.

Our menu is intentionally simple, efficient to execute,
and built around high-quality ingredients — ensuring fast service, repeatable processes, and predictable margins.

• Streamlined menu engineered for operational ease

• Ingredient simplicity that reduces waste + cost

• Daily production system designed for consistency

• Training that ensures the same flavor and feel across  all locations

• Architecture + interior templates for quick rollout

• Brand guidelines that protect the guest experience

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A bakery system that requires no specialized equipment and minimal training.

Meet the Founders

Founded by two creatives with roots in New York and a vision for global, modern café culture.

A Brooklyn beginning. A Sarajevo success story.

And now, a global brand in the making.

  • Instagram
  • Facebook
  • TikTok
Meli Salihagic and David Levine of LE.SAL+CO. formerly NYC BAGEL

What You Get 

A Complete Franchise System — Built for Real Success

From the first conversation to your grand opening, our team guides you through every step.

• Comprehensive operations manual

• Standardized recipes + production guides

• Café design concept + interior templates

• Brand guidelines + marketing assets

• Barista training + food preparation training

• Exclusive territory rights

• Ongoing support + quality assurance

• Launch strategy + social media rollout

• Preferred suppliers list

• Ongoing Coaching

Who We’re Looking For

Partners Who Care About Craft and Community

We partner with individuals and teams who care about quality, community, and design — people who want to bring something meaningful to their city.

Our strongest operators share:

 

• Ownership mindset

• Commitment to brand and system

• Customer-first hospitality

• Financial discipline

• Local community engagement

• Clear, open communication

 

You bring the drive, we bring the system.


Become a Partner

Investment at a Glance

Transparent, Simple
Investment Structure

Every city is different, but our model is intentionally streamlined. We will walk you through the costs, timelines, and ROI during your introductory call.

Your investment typically includes renovation, equipment, initial inventory, furniture, permits, and working capital for your first months of operation.

 

Our small menu, simple production system, and 5-ingredient bagels keep costs low and margins strong.

Our Vision
for the Future

Building a Global Network

One Thoughtful Café at a Time

From Europe to North America and beyond, we are preparing to bring LE.SAL + CO. to new cities through carefully selected franchise partners.

If your city is ready for a modern café experience built on design, quality, and intention — we’d love to connect.

What Guests Say

LE.SAL + CO. is a brand built on trust, consistency, and heart.
If you bring the drive, we’ll bring the system.
Customer review highlighting exceptional bagels, coffee, and café experience at LE.SAL + CO.
Five-star customer review praising LE.SAL + CO.’s bagels, service, and atmosphere.
Positive guest testimonial for LE.SAL + CO. café and bagels.
Customer review highlighting exceptional bagels, coffee, and café experience at LE.SAL + CO.
Positive guest testimonial for LE.SAL + CO. café and bagels.
Five-star customer review praising LE.SAL + CO.’s bagels, service, and atmosphere.
Customer review highlighting exceptional bagels, coffee, and café experience at LE.SAL + CO.
Five-star customer review praising LE.SAL + CO.’s bagels, service, and atmosphere.

Ready to Explore Franchising?

Fill out a short form and our team will get in touch with next steps.

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We respond to all inquiries within 48h.

Disclaimer:

This franchising information is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. Certain states regulate the offer and sale of franchises. If you are a resident of one of these states, we will not offer or sell you a franchise unless and until we have complied with the applicable presale filing, registration, and disclosure requirements in your state.

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