Why this model works
Simple operations
No chefs. No complicated kitchen.
Daily demand
Coffee + bagels = repeat customers.
Efficient production
Low waste. Tight system.
Designed experience
Spaces people remember and share.
PROVEN IN A CHALLENGING MARKET
We built and tested this concept in Sarajevo, a market with no bagel culture, and made it work.
That’s exactly why we believe in its global potential.
Two Formats. One Standard.
Same brand values. Same operational discipline. Different scale, different market fit.
LE.SAL + CO.
Specialty Café
A design-led café built around specialty coffee and a curated selection of baked goods. Minimal footprint, streamlined operations, and the full LE.SAL + CO. brand experience - scaled for urban locations and operators who want to start lean and grow.
-
Compact footprint
-
Lower initial investment
-
Coffee and baked goods focus
-
Designed to scale up
LE.SAL + CO.
NY Style Bagel Café
The full flagship experience. Slow-fermented New York–style bagels made fresh daily, specialty coffee, and an all-day café that becomes a daily ritual for its neighbourhood.
-
Full bagel production
-
Complete brand expression
-
Built for destination traffic
Both formats share the same brand standards, training program, and operational systems.
The choice comes down to your market, your space, and your investment level - not your ambition.
You bring the drive.
We'll bring the system.
Tell us a bit about your location and investment range, our team will follow up with next steps.
Built to Run Well
A bakery system that requires no specialized equipment and minimal training.
No star chef required. No specialist team.
Just a clear system your team can execute from day one.
Designed for simplicity. Built for consistency.
Focused menu. Lower waste. Efficient operations.
A training program built around how your café actually runs, so your team is ready before you open, not after.
The result: a business that performs because the system works.
A space designed to attract and retain daily traffic.
Design-driven interiors blending New York energy with European café culture.
Who This Is For
We're not looking for the most franchisees. We're looking for the right ones — people who want to build something meaningful in their city.
Our strongest operators share:
• Ownership mindset
• Commitment to brand and system
• Customer-first hospitality
• Financial discipline
• Community connection
• Clear, open communication
You bring the drive, we bring the system.
Everything You Need to Open and Operate
A Complete Franchise System - Built for Real Operations
From the first conversation to your grand opening, our team guides you through every step.
• Comprehensive operations manual
• Standardized recipes + production guides
• Café design concept + interior templates
• Brand guidelines + marketing assets
• Ongoing support + quality assurance
This is not a system you figure out as you go. Everything is documented, tested, and ready before you open your doors.
Expanding selectively.
The right partners.
The right cities.
One global brand.
We’re expanding LE.SAL + CO. into a limited number of markets with carefully selected partners.
The concept has already generated interest across the U.S. and international markets - because the fundamentals are clear:
A product people return to.
A system built to run.
We’re not looking to grow everywhere.
We’re looking for the right partners in the right cities.
Is your city one of them? Start Your Inquiry
Loved by customers.
Built for repeat business.
Don't take our word for it. Here's what people say when they walk through the door for the first time and keep coming back.
Disclaimer:
This page is intended for prospective franchise partners in the Balkan markets. It does not constitute a franchise offering in the United States or any jurisdiction where pre-sale disclosure is required by law. US franchise inquiries are governed by our Franchise Disclosure Document available at lesalandco.com/franchise
All financial figures, investment ranges, and operational descriptions on this page are indicative only and based on the franchisor's existing operations. Actual results will vary depending on location, market conditions, operator performance, and other factors. Nothing on this page constitutes a guarantee of income, profit, or business success. Prospective franchisees are encouraged to conduct independent due diligence before entering into any franchise agreement.